Marketing Techniques
Our objective here at Platford Commercial Realty is to position a ready, willing and capable
buyer to purchase your asset for an aggressive price in the shortest amount of time. In order to attain
that goal, we use the following marketing techniques to represent your asset to the marketplace:
Internet Databases
Platford Commercial Realty is a member of the Northern Illinois Association of Realtors and
also a subscriber to numerous Internet databases, including the Multiple Listing Service (MLS). When
listing with Platford Commercial Realty, you can expect to see your property marketed on MLS as well
as Loopnet, CoStar, and Corporate Connection.
High Visibility Signage
Platford Commercial Realty understands the importance of traffic exposure. Upon listing your
property with Platford Commercial Realty, one of the first marketing techniques we will implement,
will be to place professionally created, high visibility signage at your property.
Tailored Brochures
Each property listed by Platford Commercial Realty has a custom brochure, which includes
information specific to the property as well as interior and exterior full color photos when applicable.
Direct Mailings
At a minimum, Platford Commercial Realty does one mailing per month to area Brokers,
featuring our updated listing sheet and full-color property brochures.
Monthly Networking Meetings
Platford Commercial Realty recognizes the significance of networking with other real estate
and business professionals to better market your asset. For that reason, Platford representatives
regularly attend and chair various networking meetings every month to exchange property information
with other area real estate and business professionals.
Conventional Advertising
Platford Commercial Realty also utilizes multiple newspapers, radio, and trade magazines for
advertising when the need presents itself to successfully market a client's property.
We at Platford Commercial Realty have determined through decades of experience that the
above marketing techniques are characteristically best suited to market a client's asset. These techniques
combined with the valuable input and experience the client has to offer allows Platford Commercial
Realty to complete an efficient and timely sale of your property.